Uber’s partnership with the still existing BBM
Considerable time has passed since Uber made its complete operational service accessible inside instant messaging applications — most quite Facebook Messenger — yet now it is taking off to another, BBM, with an eye on developing markets.
BBM is practically dead in Western world markets following the deterioration of BlackBerry smartphones, however, it hasn’t faded away to obscurity completely. Presently it is modestly kept running by Indonesian telco Emtek, BBM still keeps up a reasonably fair and adequate following in Indonesia, some locations of Asia, Africa, and the Middle East.
Uber is launching this partnership with BBM to enable clients to avail a ride all from within the chat app with the manipulation of the ‘Discover’ menu. This aspect will be officially live and launched in some nations in Africa, Asia, Europe, North America, and the Middle East as quoted by Uber.
Indonesia which is the world’s fourth most populated nation appears an undeniable source of opportunity for this. Uber is trailing behind both Grab and Go-Jek in Indonesia, which is the biggest economy in Southeast Asia, a zone where ride-hailing service is reported to be worth $5.1 billion this year with still much more development ahead in store. Although this wont fill in the void, yet it is no less than a sensible move and venture on part of Uber. It’s additionally an intelligent venture and steps from BBM which likewise needs to contend — it has seen itself gradually overwhelmed by the ascent of WhatsApp, Messenger, and other instant messaging applications.
The BBM association makes proper utilization of Uber’s web-based application — m.uber — which provides attributes which are visible in applications yet is more qualified to substandard connections and the related lower-end gadgets and devices as well.